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KFS (KM) in China:
6. Conclusions

What the cultural analysis and the case studies show is that compared to Western countries, the needs of the Chinese people are the same as those of any human being, but as the culture exists in a different environment and faces different challenges, it has found different solutions. The important consideration is that one needs to be aware of them, in order to avoid frictions and develop common understanding through communication and training. This study will therefore conclude with a set of practical recommendations, companies from Western cultures can apply to increase their effectiveness in China:

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